Hyundai, Kia and Genesis designs to become more 'differentiated'

Luc Donckerwolke, recently appointed head of design for the entire Hyundai Motor Group, has outlined his vision for the automaker. Speaking with Autocar, he said his team's "core task is to differentiate the design philosophy of the three brands". Part of this desire stems from the stranglehold the company has on the South Korean market, where it accounts for 70% of all new car sales. Failure would see the Korean automotive landscape become "too homogeneous" from a design standpoint.

Postingan populer dari blog ini

2019 Mini Cooper Convertible review

Convertibles exist in a strange space in the motoring world. The people who buy them aren't necessarily enthusiasts, like sports car owners, but they care enough about their car to buy an inherently compromised vehicle. The entire Mini range exists in a similar sphere. Expensive, small and trendy, the Anglo-Deutsch brand is reliant on buyers making a decision with their hearts, not their heads. That means the 2019 Mini Cooper Convertible is a niche car competing in a niche segment.
Baca selengkapnya

2021 MG ZS EV long-term review: Team feedback

We have had the 2021 MG ZS EV in the CarAdvice garage for quite some time, six months to be exact. It turns out this is a sufficient amount of time for the team to become well-acquainted with Australia's most affordable EV (which, as you'll see is a bit of a theme), and in many cases was the first electric car that some of the broader team have driven. So what did the Sydney office think about the ZS EV? Check out their feedback below.
Baca selengkapnya