Why sports cars are about to join SUV, ute, and electric sales boom in Australia
The arrival of four new sports cars within 12 months of each other is about to create a sales surge in a market segment that has been in free fall for five years. The new Nissan Z Coupe, the Subaru BRZ and Toyota 86 twins – and the next-generation Ford Mustang – are poised to create their own momentum and deliver a boost to the struggling sports car category which has been in decline for more than half a decade. Sales of sports cars tend to taper soon after their arrival because enthusiast buyers embrace new models, but then quickly lose interest. Sports cars have previously been described as having “a half life”, whereas most vehicle categories tend to sell more consistently over a longer period of time. Figures show sales of sports cars in Australia are down by 29 per cent so far this year alone, in an overall market that has declined by 4.5 per cent over the same period. After a sales surge driven by the arrival of the Ford Mustang in late 2015, sports car del...