‘Brand identity’ needs a rethink

There is a vast array of car manufacturers kicking around today, and due to the ever-broadening growth of electric cars, a number of prospective new entrants (vacuum maker Dyson, for instance) poised to enter the fray. And yet the car business is simultaneously homogenous. Cars are ever more similar and inter-related, through direct joint-ventures between rivals or stable-mates alike, and via shared components provided by huge suppliers.

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2019 Mini Cooper Convertible review

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2021 MG ZS EV long-term review: Team feedback

We have had the 2021 MG ZS EV in the CarAdvice garage for quite some time, six months to be exact. It turns out this is a sufficient amount of time for the team to become well-acquainted with Australia's most affordable EV (which, as you'll see is a bit of a theme), and in many cases was the first electric car that some of the broader team have driven. So what did the Sydney office think about the ZS EV? Check out their feedback below.
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