‘Brand identity’ needs a rethink

There is a vast array of car manufacturers kicking around today, and due to the ever-broadening growth of electric cars, a number of prospective new entrants (vacuum maker Dyson, for instance) poised to enter the fray. And yet the car business is simultaneously homogenous. Cars are ever more similar and inter-related, through direct joint-ventures between rivals or stable-mates alike, and via shared components provided by huge suppliers.

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2019 Mini Cooper Convertible review

Convertibles exist in a strange space in the motoring world. The people who buy them aren't necessarily enthusiasts, like sports car owners, but they care enough about their car to buy an inherently compromised vehicle. The entire Mini range exists in a similar sphere. Expensive, small and trendy, the Anglo-Deutsch brand is reliant on buyers making a decision with their hearts, not their heads. That means the 2019 Mini Cooper Convertible is a niche car competing in a niche segment.
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Electric car powered by poo unveiled by Queensland sewage treatment company

A Queensland sewage treatment company has unveiled its latest electric car powered by human waste. Four years after introducing an electric Mitsubishi hatchback powered by poo, the firm Urban Utilities has put its second electric car on the road and called it “Number Two”. The Hyundai Kona electric SUV even has the registration plates “NMBR2S” (number twos is rhyming slang for poo, in case you weren't aware).
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