The automotive name of thrones: Badge engineering

Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a rival brand. Collaborative efforts are a cost-effective way of lowering development costs and shoring up a car’s chance of success, particularly where low volumes or uncertain market forecasts might mean the alternative is no car at all.

Postingan populer dari blog ini

2019 Mini Cooper Convertible review

Convertibles exist in a strange space in the motoring world. The people who buy them aren't necessarily enthusiasts, like sports car owners, but they care enough about their car to buy an inherently compromised vehicle. The entire Mini range exists in a similar sphere. Expensive, small and trendy, the Anglo-Deutsch brand is reliant on buyers making a decision with their hearts, not their heads. That means the 2019 Mini Cooper Convertible is a niche car competing in a niche segment.
Baca selengkapnya

Electric car powered by poo unveiled by Queensland sewage treatment company

A Queensland sewage treatment company has unveiled its latest electric car powered by human waste. Four years after introducing an electric Mitsubishi hatchback powered by poo, the firm Urban Utilities has put its second electric car on the road and called it “Number Two”. The Hyundai Kona electric SUV even has the registration plates “NMBR2S” (number twos is rhyming slang for poo, in case you weren't aware).
Baca selengkapnya